website speed matters

Why website speed matters

Whether you are selling a product/service through e-commerce on your website or you are trying to drive traffic to your site to get potential customers to contact you, website speed is a crucial piece of the online presence puzzle.

Website speed has always been a critical measure for user experience. But often times it is overlooked to accommodate better aesthetic design, new nifty functionality or to add more content to web pages.

According to Kissmetrics, 47% of consumers expect a web page to load in 2 seconds or less.That means if your website takes more than 2 seconds to load, you could lose half of your prospective customers before you even get a chance to tell them your story.

 

Why does speed matter so much?

1. First Impression

Your website is the first impression you make on potential customers and as we all know, first impressions matter. Generally speaking, we associate speed with professionalism and efficiency. It is no different on the Internet – a fast loading website conveys reliability and promotes confidence. 79% of online shoppers say they won’t go back to a website if they’ve had trouble with load speed the first time.

2. SEO

We know Google’s obsession with speed. They are “striving to make the whole web fast”. In their quest to achieve this, they are promoting faster websites on their search rankings. They announced in 2010 that they in fact do take website load speed into account when ranking websites.

Here is the real kicker:

“Google will reduce the amount of crawlers it sends to your site if your server is slower than two seconds.”

This means if your website is slow, Google is a lot less likely to pick up your latest content update and index it on its search rankings.

It is important to mention that speed alone will not get you to the top of search rankings, however SEO is the coming together of many different moving pieces and speed is one of these pieces.

3. Conversions

Converting a visitor to a customer is essentially the reason why we have websites. We want users to visit our websites so that they can buy our product/service or contact us.

According to the same statistics published by Kissmetrics, 40% of people will abandon your site if it takes longer than 3 seconds to load. To put that in perspective, if you have 1000 visitors per month, you could lose 400 of them due to slow loading time. That is a lot of business lost…

What to do

So then what is the magic solution to website loading speed?

Much like with everything else in web presence, there is not a silver bullet that will resolve everything in one swift motion. A fast loading speed is the combination of several factors including hosting server, image sizes, number of HTTP requests, caching and other technical aspects. When using a platform like WordPress, hosting server becomes an even more important element for website speed due to the way WordPress works. Most hosting companies out there offer managed WordPress servers that are optimized for speed.

If you have any questions about website speed and how to make your website more fast contact me today.