1. Easy Updates
As mentioned above, the main draw of WordPress is the easy content updates that it offers to users with limited or no coding knowledge. It may take some time to get used to the interface, as not everything is 100% intuitive, but it is a million times easier than having to learn a coding language from scratch and building your own website. This feature is probably the number one reason why WordPress is so popular.
You know the saying “nothing is free” right? Well, WordPress is actually free! It is an open source system to which thousands of developers from around the world contribute. There are alternatives to WordPress that offer more support and maintenance but it is very hard to compete against ‘free’.
WordPress initially started as a blogging platform years ago. Although it evolved and turned into something much bigger, blogging is still at the core of the entire platform. Especially with thousands of companies competing for search engine rankings in each category these days, blogging has become a necessity for any business that wants to stay relevant and move up in search results. Constant stream of fresh content is critical for a website’s success and blogging function in WordPress makes it extremely easy.
4. Responsive Design
Google’s last year algorithm tweak that started favouring mobile-friendly websites changed the web design game big time. Since then, ‘responsive design’ has become a buzzword in the industry and everyone started asking about mobile friendliness of websites. The good news is, pretty much all modern WordPress templates come with responsive design functionality built-in. That means your website layout will adjust based on the screen on which you view it. Most WordPress templates even allow you to show and hide certain elements based on device specifications, which makes life so much easier.
Nevermind that I put this as number five, it could easily be number one. Plugins are what make WordPress flexible and adaptable. Thanks to the worldwide developer community, there is and endless stream of plugins that you can simply install and start using right away. These are extremely useful applications that add new functionality to a website ranging from e-commerce applications to appointment booking; event registration to custom page design elements. Just like there is an app for everything in smartphones, there is a plugin for everything in WordPress.