Why website speed matters

Whether you are selling a product/service through e-commerce on your website or you are trying to drive traffic to your site to get potential customers to contact you, website speed is a crucial piece of the online presence puzzle.

Website speed has always been a critical measure for user experience. But often times it is overlooked to accommodate better aesthetic design, new nifty functionality or to add more content to web pages.

According to Kissmetrics, 47% of consumers expect a web page to load in 2 seconds or less.That means if your website takes more than 2 seconds to load, you could lose half of your prospective customers before you even get a chance to tell them your story.

 

Why does speed matter so much?

1. First Impression

Your website is the first impression you make on potential customers and as we all know, first impressions matter. Generally speaking, we associate speed with professionalism and efficiency. It is no different on the Internet – a fast loading website conveys reliability and promotes confidence. 79% of online shoppers say they won’t go back to a website if they’ve had trouble with load speed the first time.

2. SEO

We know Google’s obsession with speed. They are “striving to make the whole web fast”. In their quest to achieve this, they are promoting faster websites on their search rankings. They announced in 2010 that they in fact do take website load speed into account when ranking websites.

Here is the real kicker:

“Google will reduce the amount of crawlers it sends to your site if your server is slower than two seconds.”

This means if your website is slow, Google is a lot less likely to pick up your latest content update and index it on its search rankings.

It is important to mention that speed alone will not get you to the top of search rankings, however SEO is the coming together of many different moving pieces and speed is one of these pieces.

3. Conversions

Converting a visitor to a customer is essentially the reason why we have websites. We want users to visit our websites so that they can buy our product/service or contact us.

According to the same statistics published by Kissmetrics, 40% of people will abandon your site if it takes longer than 3 seconds to load. To put that in perspective, if you have 1000 visitors per month, you could lose 400 of them due to slow loading time. That is a lot of business lost…

What to do

So then what is the magic solution to website loading speed?

Much like with everything else in web presence, there is not a silver bullet that will resolve everything in one swift motion. A fast loading speed is the combination of several factors including hosting server, image sizes, number of HTTP requests, caching and other technical aspects. When using a platform like WordPress, hosting server becomes an even more important element for website speed due to the way WordPress works. Most hosting companies out there offer managed WordPress servers that are optimized for speed.

If you have any questions about website speed and how to make your website more fast contact me today.

Where should I buy my domain name and hosting?

In this post I will try to shed some light on the age-old question:
What is the best domain name & hosting provider?

Before I start a new project, I get a lot of preliminary questions from clients and one of them is always about domain name and hosting. For a lot of clients, this is such an overwhelming subject due to the number of options out there and the seemingly low differentiation of these alternatives. Clients generally take initiative and do research on it but then end up getting even more confused than they initially were.

So let’s take this step by step.

Domain Name

Let’s start with what a domain name is, as I get a lot of questions about what the difference between a domain name and hosting is. In its absolute simplest definition, a domain name is what you type into the address bar of your browser when you are visiting a website. Naturally, this needs to be a unique name for each website on the Internet. When you buy a domain name like www.example.com you are only purchasing that name; it does not come with a server space where you can store your website files.

Domain names are typically purchased on an annual basis and renewed once the term is over. All domain name providers offer an option to set your domain name to auto renewal, which helps you secure that name indefinitely (as long as your payment method is not out of date). This is a good practice, as you don’t want to lose your domain name to someone else once your term is up and you have already established a name for yourself under that domain.

Buying a domain name is a very simple transaction and there is virtually no difference where you buy your domain name. Some providers have better pricing and offer better rates if you purchase for a longer period of time. You can usually lock down a domain name for cheaper if you pay upfront for 2-3 years. If you intend to stay in business long term, I recommend this approach.

Hosting

Like I mentioned above, when you buy a domain name, you are only buying the name itself, not the web space to store your website. This is where hosting comes in. Think of hosting as your computer’s hard disk where you store all your files. Websites are essentially a collection of files and images that need to live somewhere. But it can’t just be anywhere. These spaces need to be up and running 24/7, constantly maintained and backed up to assure fast, secure and uninterrupted service. Technically speaking, anyone can turn their computer into a web server and host websites and other files on it. However, this is not practical and to do this right is quite costly. Not to mention the security risks and bandwidth issues. This is why we rely on professional hosting providers whose job is to have their servers always up and running no matter what.

Unlike buying a domain name, it does make a difference where you buy your hosting. I wrote another post about the best WordPress hosting alternatives a while ago where I compared different options based on factors such as price, load time and average rating. Your hosting affects everything from your website speed to service quality.

All hosting providers offer tiered packages for to their customers.  In my experience, most small businesses need the basic package for starters. It is always easy to upgrade if you need more bandwidth along the way. The type of hosting you need also depends on what platform you are using to power your website.

According to W3Techs, almost 30% of the Internet is powered by WordPress. This is an incredible number! And for good reason. WordPress provides a stable environment with a built in Content Management System and endless number of plugins for pretty much every need.

Over 90% of the websites that I build use WordPress. Over the years I have experimented with different hosting providers and tried a lot of options out there to see what is the best alternative. I have settled on Siteground as my go-to provider for WordPress hosting, as they offer unrivalled website speed for WordPress at an incredible price point.

Conclusion

As a general rule, I recommend that clients buy their domain name and hosting from the same place. This is not a must-do but I believe that it is good practice to have everything under one account. It makes things a lot easier to manage and make changes much quicker. Now if you already have a domain name from a different provider but would still like to buy your hosting from Siteground, you can absolutely do this.

It is also important to note that there are a lot of other domain and hosting providers out there that offer excellent service other than Siteground including GoDaddy, inMotion Hosting, Blue Host etc. All I wanted to do with this post was to provide some information based on several years of trial & error. As always if you have any questions about domain name and hosting, please feel free to contact me.