With the widespread availability of website tools out there, it has become a lot easier for businesses of any size to create a website quickly and cheaply. This has changed the competitive landscape further.
It is no longer enough to have a website, but to have a website that looks professional, inspires confidence and credibility in a potential customer when they are looking at it. You only get one chance to make a first impression so it is critical to make that count with potential customers, otherwise they will move on to the next business in the search results.
The challenge for small businesses is that they often do not have the big marketing budgets that larger companies operate with. They need more bang for their buck and they cannot afford too many mistakes.